Founder

Kaley Surman is a dynamic publicist with nearly a decade of experience across luxury real estate, hospitality, and fashion. Known for her strategic approach and creative storytelling, she has a proven track record of developing integrated campaigns that elevate brands and delivers measurable results.

Driven by curiosity and a passion for connection, Kaley approaches every project with a focus on authenticity, creativity, and lasting impact.

Kaley has experience launching major luxury residential and mixed-use developments in Miami including Turnberry Ocean Club and Solé Mia. She has relaunched iconic hotels following major renovations, built revenue-driving partnerships and launched new restaurants and spirit brands. Kaley’s experience also extends into the fashion world, where she has partnered with leading luxury houses such as Prada, Lela Rose and La DoubleJ on boutique openings in Dallas, campaigns and brand collaborations.